We never sell any personally identifiable data. We don't believe that's the right way to do business.
We pool data from all the different sources we have - after making it totally anonymous - and use it to identify big trends in areas like consumer spending. We then use this to help other businesses make better decisions. None of your personally identifiable information is ever used for this. We work with companies to help them build audiences of consumers for marketing purposes – when we do this, your personally identifiable information won't be used or shared in a way that would allow these companies to market to you.